Friday, July 3, 2009

Innovation at the Rate of Conceptulization


Last week, I was turned onto the Posterous social media distribution platform from Jeremiah Owyang, which impressively allows clients to email their service from an authenticated email address and then push the content out to Facebook, Twitter, YouTube, Vimeo, WordPress, Blogger, etc. The really impressive part of this application is what their servers do once an email is received. If the email contains video it pushes the video content out to your accounts with YouTube and Vimeo. If the email contains photos it pushes them out to Flickr, etc. Then it ties the whole distribution together by posting the content, video links, photos, etc out to your content outposts of Facebook, Twitter, blogs, etc. At the personal level it's a great way to broadcast across channels. From a business perspective it's the missing piece to the marketing puzzle to vastly simplify the issue of message distribution.

Upon picking up the new iPhone 3GS last week, the first gaping problem I saw with the phone – and my ability to use it with Posterous – was that for any video over 1 minute the only way to get it off your phone whilst out-and-about was YouTube upload. Anything over a minute and you can't use email to transmit the video through to Posterous. Not to mention you were forced into YouTube. To then take a video then add across content outposts required a multi-step connection, which is sub-par when you're mobile. So I wrote Posterous.

Unbeknown to me, Apple just released the iPhone SDK for 3.1 (beta) on Wednesday, which now allows for access to the video files which in turn will allow 3rd party apps access to the files to upload and/or edit. Sure enough the good folks at Posterous wrote back yesterday, in a day no less, to report they already had app in alpha stages to handle this very issue.

Within a week of recognizing a need to extend the video functionality of the (impressively solid) iPhone, Apple had updated their SDK and Posterous is well underway to deploy an app to handle this very thing. When technology is developed at the rate of complaint, you know we've hit a technology singularity.


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