Interview with Lee Clow

It's pretty hard to not recognize Apple's 1984 Mac advertisement as a fundamental shift in advertising communications. It was (and still is) evocative, rich and even has a narrative. The man behind that ad was the legendary Lee Clow who at the time was working for Chiat/Day. Anywho, Ad Age interviewed Lee. And when Lee speaks you really might want to listen. Read the full article (.pdf).